The story behind our strategy D2C
1 min reading time
The future of commerce and marketing techniques that encourage purchase is personal and direct. This is the goal of the direct-to-consumer (D2C for short) approach, in which the customer journey runs close to the interests and opportunities of the end customer. Instead of relying on a fixed sales and advertising channel, D2C picks up customers where they are on the web. In this way, you leverage direct customer contact and expand your sales options.